289: [Damion Lupo] From Rock Bottom to Real Estate Revolution
Damion Lupo and Anthony Weaver discussed their personal experiences and strategies for financial success. Damion shared his journey from being flat broke to building a successful business empire, emphasizing the importance of solving problems and focusing on purpose rather than passion. He also highlighted the need to simplify life and open up space for pursuing one's purpose. Anthony expressed interest in Damion's approach to financial management and the challenges faced by the sandwich generation. The conversation ended with Damion encouraging people to invest time in their future vision, despite feeling tired or overwhelmed.
Damion discusses the mindset shift necessary for those in the sandwich generation, balancing responsibilities between children and aging parents. He breaks down the concept of wealth into three levels and explores how simplifying life can open up space for pursuing meaningful goals. With a wealth of experience, he offers invaluable insights on the importance of mentorship and the necessity of making mistakes in the pursuit of success.
💬 Question of the Day: What steps are you taking to align your financial goals with your life’s purpose? Share your thoughts in the comments!
💡 Want to learn more about Damion? Check out his work at turnkeyretirement.com.
🔔 Don’t forget to subscribe and hit that notification bell for more inspiring conversations on financial wellness and personal growth!
=||Chapters||=
(00:00) Introduction
(02:30) The importance of purpose over passion
(10:15) Mindset shifts for the sandwich generation
(15:45) Levels of wealth
(22:10) Simplifying life to create space for purpose
(28:50) The housing crisis and innovative solutions
(35:30) The role of mentorship in financial growth
(42:00) Final thoughts and advice
(45:00) Final Four Questions
(50:00) How to connect with Damion
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episode 289
Transcript
>> Anthony Weaver: This episode is sponsored by
Speaker:ownyourimpactmedia.com
Speaker:>> Damion Lupo: Your most important thing is to have a life of purpose, which I will
Speaker:tell you, Trump's passion all day long, when you've got
Speaker:purpose, that's great. That's what's going to pull you through all the
Speaker:other stuff. But you've got to open up space. And what's
Speaker:happening is people are consuming all their time and energy to make money for
Speaker:the stuff that they don't really need to impress people they don't really know for things
Speaker:that don't really matter. And that's. That's the big shift. You
Speaker:gotta, like, simplify things and open up some space and then
Speaker:go after the purpose, not the passion.
Speaker:>> Anthony Weaver: Welcome, everybody, back to another exciting show of the about
Speaker:that Wallet podcast, where we help the Sam's
Speaker:generation build strong financial habits so that you can
Speaker:spend your money, talk about money, and even
Speaker:enjoy your money with confidence. So
Speaker:today I have the awesome opportunity to bring on
Speaker:somebody who has been
Speaker:flat broke, who also has
Speaker:been up on the rise, but then lost it
Speaker:all. And then he's back here to tell his story
Speaker:and, um, on his way to half a million
Speaker:dollars in real estate and so many
Speaker:other ventures. And his name is Damion
Speaker:Lupo. How you doing today, sir?
Speaker:>> Damion Lupo: I'm good. How you doing?
Speaker:>> Anthony Weaver: Doing all right. Fantastic. So
Speaker:what's. What's been going on with you lately?
Speaker:>> Damion Lupo: I'm sitting here doing what Elon's doing. I'm, you know, building a
Speaker:rocket to. To Mars, kind of. I mean, it's.
Speaker:You know, my life is. Is about solving a giant
Speaker:problem, like Elon's species survive.
Speaker:And I'm. I might. We were talking bantering, um, before the
Speaker:show here, and, you know, helping America
Speaker:fix the housing crisis. Houses are too expensive. There's
Speaker:not enough of them. And so I've been spending the last few years of my
Speaker:life really narrowly focused on that one thing,
Speaker:to the point where I popped my head up this last year, and I was like, what
Speaker:year is it? I don't even know what's happening because I've been so
Speaker:fixated. And it's. I mean, when you build a
Speaker:unicorn, that's what happens. You literally go into a. Into a unicorn
Speaker:hole, like a rabbit hole, and you don't come up
Speaker:until way later. And then you say, what happened? What. What happened to the world?
Speaker:Cause it's. That's your entire focus, and that's what I've been doing.
Speaker:>> Anthony Weaver: Yeah. And one of the things that I've always
Speaker:hear a lot of people talk about, uh, like they say, there's
Speaker:levels to money. Right. And the mindset also changed
Speaker:too. So you always hear, well, you know, follow
Speaker:your passion, solve a problem, you make money that way.
Speaker:A lot of us, we struggle to try to figure out, like, how are we
Speaker:even going to live day to day. Especially, um, when I
Speaker:focus with the sandwich generation. You got a kid and toe and then a
Speaker:parent, uh, that you take care of at the same
Speaker:time, um, how do you
Speaker:actually go from that mindset? My, that
Speaker:mindset shift from hey, I need to make this
Speaker:money to now I'm solving problems.
Speaker:>> Damion Lupo: So, so there's a couple of levels that people, people tend
Speaker:to go right into. It's almost like I have, look, I have
Speaker:three levels of wealth. I've, I have your secure level, I have your comfort
Speaker:level, and I have your rich level. And then there's this like
Speaker:fantasy passion level play with and they say,
Speaker:follow your passion and it's. And life is bliss. You'll never work a
Speaker:day in your life and all this nonsense. And I'm not saying
Speaker:you should be miserable the rest of your life. This isn't some Buddhist, like
Speaker:seance training or something. But what I'm saying is that if you
Speaker:follow your passion, there's going to come a day probably relatively soon where
Speaker:it's not as much fun and you're going to go chase another shiny
Speaker:nut because you're going to say, well, I want to do passion. And this
Speaker:isn't, I hate this. Like, bookkeeping sucks. I'm not a
Speaker:bookkeeper, whatever that thing is. So how do you balance
Speaker:it? What do you do? Well, first off, the reason that people go, I don't
Speaker:know how I'm going to do this, um, how am I going to go after and build something
Speaker:or create something or passion or purpose? The reason they
Speaker:don't, they don't have any energy left because they're working
Speaker:to survive. But the problem is we've, we've up
Speaker:leveled using Parkinson's law, meaning we've gone to
Speaker:the point where our expenses keep running in, they keep chasing
Speaker:our income. And I, I can tell you that most people
Speaker:are spending more money than they have to, but they, they think they
Speaker:have to, but they're choosing to. So what I'm getting at is when
Speaker:you can, you can say, okay, what do I really need? If, if your
Speaker:most important thing is to have a life of purpose, which I will tell
Speaker:you, Trump's passion. When you've got purpose,
Speaker:that's great. That's what's going to pull you through all the other stuff,
Speaker:but you've got to open up space. And what's happening is people are
Speaker:consuming all their time and energy to make money for the stuff that they don't
Speaker:really need to impress people they don't really know for things that don't really
Speaker:matter. And that's, that's the big shift. You got to like,
Speaker:simplify things and open up some space and then go after the
Speaker:purpose, not the passion. That's the trick.
Speaker:>> Anthony Weaver: Because, I mean, you've helped so many.
Speaker:Well, you helped so many people, but also you started so many
Speaker:businesses. Um, what was
Speaker:it that kept driving you to start all these different
Speaker:businesses when you're trying to chase the dollar at the same time?
Speaker:>> Damion Lupo: So, uh, the, the shift was I stopped chasing the
Speaker:dollar. And what I did is in the beginning,
Speaker:I mean, I made millions of dollars chasing the dollars, but it was never
Speaker:enough. And so I was like, man, I just, I, you know, I got, made a million, need
Speaker:to make two. I got a Ferrari, now I need another one. And
Speaker:it was, you know, I went from, you know, not having
Speaker:anything and, and I like my first
Speaker:house, I, I bought a rental house on my credit card. I had no
Speaker:money for a down payment, so I used my Visa.
Speaker:I really, truly came from nothing. And my, my
Speaker:Visa limit was like 10 grand. So it's not like I
Speaker:started, I did not start like Donald Trump started with a 10 or $20 million
Speaker:thing. I, I had Zippo. So, you know, people could probably
Speaker:relate to that. And, and so
Speaker:there's, there's a process where I said, okay, what, you know, what's the
Speaker:minimum I need? I wasn't out there blowing money on fancy
Speaker:bags or, I mean, I had, I had a used car and
Speaker:I mean, it was really simple. And I, I, I was a roommate.
Speaker:I didn't even have a, a place where I had a roommate. I was the roommate. I was the
Speaker:250DOL was.
Speaker:It was making those choices. And I, I don't think that
Speaker:anybody in the United States has the
Speaker:excuse that their life is too hard or they have too much
Speaker:going on because we always have this spare time. We
Speaker:all, everybody does. Even if you have a brand new baby, we
Speaker:choose to spend it on things that are not moving forward. Our
Speaker:life and our purpose and our vision and, and we go, I'm
Speaker:tired, man. I just need to watch some television because my brain's fried. I
Speaker:understand. But if you start investing, whether it's an hour a
Speaker:week or something, in that bigger future,
Speaker:Vision, things start changing, but most people don' started.
Speaker:They go, I don't have time. I'm like, you do have time, but you're choosing something
Speaker:else. That, uh, years ago, the President of the United States was
Speaker:working out every day, and I had people telling me they didn't have enough time to work
Speaker:out. And I'm like, you're busier than the President of the United States. No,
Speaker:you are lying to yourself. So that's. You got to
Speaker:stop lying to yourself. You want the, you want the hack. Stop lying.
Speaker:>> Anthony Weaver: When, when was the. The lie
Speaker:stop being a lie to you?
Speaker:>> Damion Lupo: When a lie stops being a lie? Yeah,
Speaker:I don't know that. A lie is never a lie unless you, unless some. You
Speaker:get some new information that proves that you're. That you've been lying and it's actually
Speaker:the truth. So, I mean, it's. And
Speaker:this is about subjective reality versus objective reality. We
Speaker:have perspective and, and, uh,
Speaker:it's. Everybody's going to have a different opinion on
Speaker:reality. There is no, there are no two people that have the exact same
Speaker:perception. And so ultimately you have to decide, am I
Speaker:crazy? And is that okay? Because as an
Speaker:entrepreneur, as somebody that wants something different in their future
Speaker:than their past, you're going to have to get okay with being crazy.
Speaker:And what is crazy? Crazy is where you're the only one that thinks the way that you do. And
Speaker:everybody else looks at you like you're an alien zombie or something. You're like, you
Speaker:have three heads. And I. You get used to it. The
Speaker:freedom is when you let go of what other people think about you. And you
Speaker:say, I'm. I'm. I'm going to believe in myself. And you know when
Speaker:to quit and you know when to keep going. And sometimes you keep going when
Speaker:everybody says, stop, I've been there. I've also
Speaker:kept going when I should have stopped. And you go, well, what the hell?
Speaker:What's the difference? And it's called experience. And
Speaker:until you go and you, you spend an extra six months or a year
Speaker:or five years doing the wrong thing, you don't know what it is,
Speaker:and you're, uh, not going to develop the confidence. That's where
Speaker:all that, that's where financial freedom is. It's in the
Speaker:confidence because you had the experience. You can't hack
Speaker:that. You have to go through it. And it is not something you do in a
Speaker:weekend or a month or a year. It's going to take a period
Speaker:of time. Doesn't take 20 years, but it'll take longer. Than a
Speaker:month.
Speaker:>> Anthony Weaver: Yeah, because I, uh, during my research, I,
Speaker:uh, noticed that you talked about your parents,
Speaker:uh, different, I guess you could say, the yin
Speaker:and the yang when it comes to not
Speaker:just finance, but far as the idealism that you. The
Speaker:can do attitude. And can you talk about
Speaker:that a little bit?
Speaker:>> Damion Lupo: Yeah, it's. It's interesting because parents typically
Speaker:have two mindsets. They have one. And
Speaker:there's my mom who said, you could do anything if you want to be a rock
Speaker:star. And I was like, have you heard me sing, man? I'm scared. The cats.
Speaker:The cats are running off. They're covering their ears, their little paws. They
Speaker:are running into the woods and they're never coming back. So
Speaker:she as this optimistic and supported me. And it was like,
Speaker:I, I love you and you could do no harm, and you are Superman, like, or
Speaker:Iron man or whatever. And I was like, okay, thank you.
Speaker:But that's, that's super optimistic and no other
Speaker:thinking. And then my dad, on the other hand, is very
Speaker:pessimistic. He was afraid of everything. And so he was
Speaker:like, security, safety, it's all about closing
Speaker:the doors, locking the doors, shutting the blinds, keeping in the dark,
Speaker:and the boogeyman is going to come hunt you down and kill you and
Speaker:eat you. So I had two different perspectives,
Speaker:and I, I tended to go towards my mom's perspective. And then
Speaker:after I blew up and lost 25 million, I thought maybe my
Speaker:thinking needs to be a little pragmatic and have some,
Speaker:um, defensive thinking. Because you can be on the
Speaker:train and say, the train that's coming at me is going
Speaker:to move. And you know what? You're going to be dead
Speaker:wrong. Focus on the dead. And it's, it's
Speaker:that there's a pragmatic, realistic thinking where you
Speaker:say, you know what, the train's coming, going to run over me, so I should probably
Speaker:move instead of saying I will. Will the train
Speaker:to get off the tracks or stop. Like, there's. You
Speaker:got to have multiple think. There's a great book called Thinking for a Change.
Speaker:Highly recommend. Everybody read that because it goes through those
Speaker:different things. I did a webinar on this. The 11 different types of
Speaker:thinking. You got to get trained at using the different types of thinking
Speaker:and let your brain grow those different muscles. Otherwise you're going to be a
Speaker:lopsided, tipsy, uh, turvy type of person that's
Speaker:going to fall over all the time because you have one thing leading you and you don't
Speaker:have a balanced perspective.
Speaker:>> Anthony Weaver: Yeah. And the reason why I bring that up is because a lot of the times,
Speaker:um, as parents, um,
Speaker:I'm not a parent, but, you know, our parents would actually
Speaker:kind of heavily enforce in the way how we actually live
Speaker:and operate today as far as having that huge
Speaker:discernment and then that kind of, like, you don't want to have
Speaker:that shame of like, hey, I told you so when you
Speaker:went to do it, go out there and do your thing. Because you talked about having that
Speaker:confidence from somebody talking about who's done the thing
Speaker:versus somebody who's speculating based on their
Speaker:experience. Um, and that's where I
Speaker:was getting back to. Like, how can you tell a lie is no longer a
Speaker:lie? Um, and which you
Speaker:have proven that it has to be done by doing
Speaker:the work. And you have all the. The tools and
Speaker:everything like that. You.
Speaker:Now that you've done the work, what are the
Speaker:key points for people who are in their 20s or
Speaker:even 30s, or even their 40s that are looking
Speaker:into getting into real estate so that they
Speaker:don't make those, um, hockey mistakes?
Speaker:>> Damion Lupo: So here's. Here's the. The great truth. You're going to make mistakes. Some
Speaker:of them are going to be painful and really painful. Some of them are going to be
Speaker:really expensive. It's all relative, too. Like,
Speaker:painful. There's pain and then there. Does it hurt? So
Speaker:I. I can have. I can endure a lot of pain. Done a lot of martial
Speaker:arts for 25 years. I understand how. What it feels like
Speaker:to have a punch doesn't hurt anymore. It's just a thing.
Speaker:And what. In the beginning, I was like, man, don't hit me. I'm gonna
Speaker:cry. Like, that was like, I didn't want to be hit. Then you get used
Speaker:to it. You're like, oh, uh, okay. It's just, you know, it's part of it. And it's the same thing
Speaker:with all the mistakes. With money, we think if we make a mistake,
Speaker:something's going to eat us. Like, if I make a mistake and lose
Speaker:$25 or $25,000, I'm going
Speaker:to die. I can tell you I had jobs where I could be
Speaker:eaten alive because I worked in the Arctic Circle, where polar bears would actually
Speaker:come eat you if you missed them. Like, if you didn't see them, they'd eat
Speaker:you. And I've been in the African safari, you know, on safari,
Speaker:where if you stumble into the brush and you get between mama and
Speaker:baby, mama's gonna. He's gonna eat your ass. Like, this is
Speaker:what. What happens. Money. Mistakes don't eat you.
Speaker:And so what. What is what? Just.
Speaker:You get used to it. You get used to making mistakes and that's how you lever
Speaker:up. And what do you do? Whether you're 20, 30, 40, 50,
Speaker:and you go I don't know man. I just don't want that many
Speaker:blows to the head. You have mentors that are helping you
Speaker:avoid the blows to the head because they know how to move. And.
Speaker:And you. You get people that have done it. Not people that know about it because
Speaker:they read about it but people that have actually done it. You want to do real estate?
Speaker:Go find the people that have done what you've done 10 times
Speaker:bigger. Don't go buy. Don't go. If you want to go re. Buy a
Speaker:rental house. Don't go find somebody to bought a rental house. That's the
Speaker:dumbest thing ever. Because they have zero perspective. They thing.
Speaker:And if it worked. Terrible perspective. You want the guy or the
Speaker:girl that's gone out and bought like. You know. I bought 150 houses.
Speaker:A lot of those didn't work. I wrote a book called Maverick
Speaker:Mistakes in Real Estate Investing. It was the first million I lost.
Speaker:Forget about the next 25 million. It was just the first million.
Speaker:So find the people out there and they're. They're all over the place. There's
Speaker:lots of dumb dumbs out there paid the dumb dumb tax. I'm one of them.
Speaker:You get those people and you write them a check which is way smaller
Speaker:than the check you're going to write when you do the dumb dumb thing. So this
Speaker:is. That's the hack. Then people go well, I don't know if my mentor
Speaker:is very good. I was like well, do some damn research.
Speaker:Ask the questions. Like holy crap, this isn't that hard. And.
Speaker:And you talk to a few people and then invest in.
Speaker:If you're not just investing in somebody else like
Speaker:their perfect advice. You're investing in your commitment.
Speaker:I can tell you that. You pay attention to things you pay for. And so if you go man,
Speaker:I only got. I got $2,000 and this mentor is 10.
Speaker:I'm like all right. What happens if you spent 10,000 you didn't
Speaker:have. You'd be pretty focused. And guess what probably happened.
Speaker:That 10,000 you invested probably turn into a hundred thousand pretty damn
Speaker:fast if you got the right person. 000. So
Speaker:it's. That's the great hack. If you say well, I'm not going to spend the money because
Speaker:I'm not convinced they're worth it.
Speaker:Great. Spend 20 years. What's it worth it? What's your, what's your time,
Speaker:your life worth? I can tell you there is, there is almost nothing
Speaker:that I wouldn't write a check for if I, if I can buy a time
Speaker:machine, I'm doing it. If I can go 10 years into the
Speaker:future and I can spend money to do it in a year, or I can take a
Speaker:jet that'll take me somewhere and it, it's like 10 times faster than
Speaker:hitchhiking. Guess what I'm doing? I'm writing the check. It's about
Speaker:time machines.
Speaker:>> Anthony Weaver: So because you talked about mentorship, what is
Speaker:the difference or what is your take on
Speaker:mentorship versus coaching?
Speaker:>> Damion Lupo: Coaches have a lot of great things to say. They can have
Speaker:really great techniques and uh, coaches are awesome. The difference with
Speaker:the mentors, mentor has been there and done that. I, I wrote an
Speaker:ebook like 15 years ago about this and there's
Speaker:value in both of them big time. The difference is
Speaker:mentors just, I mean, it's had to be balder and grayer than, than, than
Speaker:the coaches because they've, uh, they've been there. They had their ass kicked
Speaker:for so, for, you know, so many times. I like those people
Speaker:because there's a difference. You get emotional intelligence, you get
Speaker:wisdom from a mentor that's different from a coach. Coaches
Speaker:can be trained. Like you go to a therapist. Have they been through
Speaker:personally all the crap that you're going through? No, but they have a really good
Speaker:way of, of moving around through it and techniques. So
Speaker:there's. I, I have one right now that's more of a coach
Speaker:and therapist than a mentor. And he's
Speaker:brilliant. Like, he's like a damn cheat code for life. I love
Speaker:this guy, but has he done this? The businesses that,
Speaker:has he built a billion dollar company? No. Does it
Speaker:matter? No. Because I know what I'm doing.
Speaker:Investing my time in listening to him. I'm not going to
Speaker:ask him what are the techniques to hire the next 200
Speaker:people. How am I going to go Take, um, an M and A. How,
Speaker:uh, am I going to approach an M, M and A? He's going to go, I have no idea.
Speaker:But let's talk about your psychology, how you're approaching this. Like he
Speaker:understands what my thinking needs to be in a lot of
Speaker:ways. So what's, what's the, There
Speaker:are differences. Are they both valuable? Absolutely.
Speaker:Understand what you're getting into. I, and I
Speaker:think that if you have none, that's a bad choice.
Speaker:You should, everybody should have a coach or mentor. Or both.
Speaker:And a therapist or all three. Like, you're not going to
Speaker:go backwards unless you go and spend the money and then
Speaker:ignore them or. Or just go there and yak and don't pay
Speaker:attention and do the work. Whenever I go, I do work
Speaker:afterwards. That's usually two to ten times more
Speaker:time than the actual time in session. Like,
Speaker:you go to it. We have the Super Bowl. We're recording this the day
Speaker:before the Super Bowl.
Speaker:>> Anthony Weaver: You.
Speaker:>> Damion Lupo: Do you think that these people do more than just go to the game?
Speaker:Like, they're practicing. They're practicing in their. In there when they're
Speaker:sleeping, they're practicing in their mind at dinner. They're doing game
Speaker:tapes. Like, you got to be willing to think like that.
Speaker:Think like a pro. What do pros do? Why are they so
Speaker:successful? Because they're doing all this stuff that you don't
Speaker:see. That's. That's what you got to do. Same thing.
Speaker:>> Anthony Weaver: I like that because when it comes to the
Speaker:finances, and this is the reason why I harp
Speaker:on, more than likely the psychology
Speaker:of the finances and how everybody actually
Speaker:operate with the money that they get, because we can all get it, but
Speaker:we spend more on our feelings than we do
Speaker:the actual logical thing. Like, hey, yes.
Speaker:Spend your money on the necessity, the necessities. Do you
Speaker:really need that steak dinner? No, you want it? Uh,
Speaker:do you really need to eat meat? No, you want it.
Speaker:Um, and the reason why I talked to you about this, because I know you spent a lot of
Speaker:time on a mindset, uh, as you were
Speaker:growing up and going through this process. What, um,
Speaker:was the thing that
Speaker:really changed your perspective
Speaker:on life when you got down to
Speaker:zero, when you lost everything?
Speaker:>> Damion Lupo: Well, going past zero is even more valuable than going to zero.
Speaker:When you have nothing, it's one thing. When you have negative 5 million, that's a
Speaker:totally different experience. And so I got that. And. And it's.
Speaker:It's like the pain. So we. We tend to pay
Speaker:attention to things like, for example, when you make a mistake and you
Speaker:lose, way better teacher than when you win. So somebody that
Speaker:says, I've never lost money on an investment, I will never invest with them.
Speaker:I want to know what you've learned when you screw up.
Speaker:So, uh, you know, that's. That was the process for me. I had to
Speaker:go through the thing where I lost all that money, ended up homeless,
Speaker:literally living out of my car in Northern Arizona
Speaker:in January. It's freaking cold. I don't care where you are right
Speaker:now. You're probably not living in your car. Some of you might be. But I can tell
Speaker:you I can relate, and it sucks. And you know
Speaker:what? I had to make some different. Some different choices. It doesn't
Speaker:matter where you are. I can tell you that there's a path, there's a road path from
Speaker:wherever you are to $10 million in 10 years. I wrote
Speaker:a 10 minute ebook on this thing you can download if you
Speaker:want later. And it's. There's a process of doing
Speaker:this. And you're. You're exactly right. Do you want the steak or do you need
Speaker:the steak? Well, like, I wanted
Speaker:alcohol, and I did that for many, many
Speaker:years, almost every day. And, uh, and did I want
Speaker:it or need it? I absolutely wanted it. But what did I
Speaker:really want? I wanted the thing that it was associated to it. What
Speaker:I needed was I needed freaking water to hydrate me and
Speaker:you know, like. And I needed things that were actually
Speaker:sustenance, food things. And it's the same thing
Speaker:with money. We have all these things. You're. You're spot on. It's a, uh, it's a
Speaker:matter of wants. We, we. But, uh, what happens is we, we
Speaker:go back, go back, going back to this. We trade our time and
Speaker:energy for all this crap that we want that makes
Speaker:us feel better. So we have successful moments. Instead of a
Speaker:fulfilled life and what we deeply want, at a
Speaker:core primal level, we want a fulfilled life. We
Speaker:want to know that there's meaning. We don't want to get to the end and go, oh, man,
Speaker:I just had a whole bunch, a whole bunch of steak dinners. But I didn't really go after
Speaker:my dreams, my vision. I didn't connect with people.
Speaker:Wow. Why was that? Because I was afraid to actually
Speaker:invest in myself and trust myself and do all
Speaker:the work. So we just do the things that feel good in the moment.
Speaker:And unfortunately, society has gotten relatively easy
Speaker:in this country. In the United States, it's relatively
Speaker:easy and you can get away with it. And the problem is, you
Speaker:get to the end of your life, you're gonna go, ah.
Speaker:>> Anthony Weaver: That'S gonna be. You go, let's take all the way. Last
Speaker:words.
Speaker:>> Damion Lupo: Uh-huh.
Speaker:>> Anthony Weaver: Uh, but what was it that, that got you out of that
Speaker:rut? Uh, when you actually come and start coming back,
Speaker:be like, you know what I need, I need to stop doing
Speaker:this. Um, I know you say to invest in yourself, but
Speaker:what was that first thing that got you there?
Speaker:>> Damion Lupo: So there's a, there's a cycle of grief that we.
Speaker:That you go through for a lot of different things. And so I went through
Speaker:it. First off, you pretend it didn't happen. You're just like, oh, I'm gonna
Speaker:ignore it. And then you get really mad at somebody and then you
Speaker:deny it again in a different form. And you go
Speaker:through all these things and finally when you move through that. The thing
Speaker:that they got me through it was I spent 18
Speaker:months with, with a guy coach therapist and we asked one
Speaker:question and the question is, what is true? So
Speaker:you asked about lying. Well, I was do. I was, I was a damn good
Speaker:liar. Lying to myself and pretending I remember,
Speaker:look, having dinner with a friend of mine and showing him my
Speaker:black card, my American Express black card. You can buy a Lamborghini or a
Speaker:Jet on this thing. And I was all excited. I was like, yeah, I still got my
Speaker:black card. I don't think I mentioned that it got declined at
Speaker:Costco when I was trying to buy toilet paper. So it wasn't really, you
Speaker:know, it was a lie. So what was true? I wanted
Speaker:people to like me. I wanted the significance. We all
Speaker:want that. We have a basic human need for connection. I wanted
Speaker:to connect. And it was unfortunate. There was a lot of
Speaker:superficial thing
Speaker:going on with. I'm going to show people and they're going to,
Speaker:man, did they like me or my black card? I think, I don't know, man,
Speaker:like probably a combination that's like, ah, he's got a black card, he's going
Speaker:to pay for dinner. And you know, I wasn't not
Speaker:with the black card because that thing was off. And ah,
Speaker:so getting to the point where I was willing to do the work and asking what
Speaker:is true?
Speaker:That's, that is true for everybody. Going deeper
Speaker:into what is true. It was one question for 18
Speaker:months over and over and it would just layer
Speaker:after layer. And then I wrote this book called reinvented life in
Speaker:2012 about what that was. Looking back
Speaker:10 years. What was true. What was true is that I was a money
Speaker:chasing primal monkey. I mean I was
Speaker:just out there, uh, and I was like, the world's, one of the world's
Speaker:greatest hedonists. I was out there chasing the steak
Speaker:and the champagne and, and all the, the feelings, the
Speaker:emotions. And what I wasn't doing was going deep
Speaker:into the stuff. Like, what's the core? Why am I here? Back to the
Speaker:purpose versus the passion. I was very passionate about the
Speaker:stimulation, man. I was like overstimulated. The only thing I wasn't doing was
Speaker:cocaine. Everything else I, man, I, I had the story
Speaker:about the the shift into purpose.
Speaker:What am I going to do for other people? It went from internal
Speaker:focus to external meaning. It went from me, what's in it, uh,
Speaker:for me to what's in it for other people. And the moment
Speaker:that happened where that was the obsession, it was very
Speaker:Grant Cardone. Be obsessed or be average. I was obsessed about
Speaker:how am I going to free a million people from financial bondage.
Speaker:I think money is modern day slave going to do
Speaker:that. I know what the mission is. I know what my purpose is. It's to
Speaker:free a million people. Okay. How am I going to take what
Speaker:I've learned and the tools that are out there
Speaker:to go break all these, these shackles? And that's
Speaker:what's evolved over the last 13 years into these different
Speaker:businesses. But it was the mission, it was the purpose that
Speaker:was driving it. It wasn't just what's going to be fun or what's going to
Speaker:make me a bunch of money. All that crap is a losing game.
Speaker:And, and when you do, when you have that obsession about something
Speaker:that's that meaningful for other people,
Speaker:you'll be blown away at how much money shows
Speaker:up as a side effect. But when you're focused on the money, you're
Speaker:a. And that's where most people are. I was. So
Speaker:I get what it's like to be a hooker. Like, hey, hooker for a hundred dollar
Speaker:bill. Like, let's go. Whatever it is, I'll trade my time for the dollars. That's a
Speaker:hooker. And we all are good at it in
Speaker:different forums. It's like, wait, I don't want to be a good hooker. That sucks.
Speaker:That's not my, ah, I want to.
Speaker:>> Anthony Weaver: Be the worst one.
Speaker:>> Damion Lupo: Tell your mom, hey, mom, I'm a good hooker. They're like, Mom's like,
Speaker:you know, like, this is not a good plan, but it's what we
Speaker:do as a default because nobody is saying it's okay to
Speaker:actually focus on something that's meaningful and deep. And
Speaker:it's going to be hard. Now mom wants us to be safe and happy and,
Speaker:and not hurting. So mom says go get a, go get a college
Speaker:education, get a job, and then you spend 40 years miserable.
Speaker:That's not a good piece of advice. It is
Speaker:a very selfish piece of advice that a lot of parents give
Speaker:their kids because they don't want their kids to be hurt. But
Speaker:ultimately the biggest hurt is when you have regret and you go,
Speaker:man, I never went for it. That's what sucks.
Speaker:>> Anthony Weaver: So what would be your advice? Like the one thing instead of
Speaker:saying, like, oh, don't worry about it. What
Speaker:yours?
Speaker:>> Damion Lupo: Uh, my. My. My advice is to be honest. Like, let's. Let's get
Speaker:away from the lion. Let's. Let's be honest about where you are. And
Speaker:when you say, I, I don't know. I don't have time. I don't. I can't afford it.
Speaker:Like, look at your life. I always say that there's three
Speaker:Cs. Your calendar, your credit cards, and your
Speaker:cash. So, like, what the hell are you spending your time
Speaker:on? What are you spending your money on? What have
Speaker:you spent your money on? Like, look at your credit cards. If you got a
Speaker:big balance, it's like, well, all right, what was all the crap that you thought was important
Speaker:that you're still paying on? You're still trading your time? Look at your
Speaker:cash. What. Do you have any cash? And.
Speaker:And then your calendar. Like, people, when
Speaker:I talk about cash, it's. It's also like what's around you. Are
Speaker:you sitting on a house that you can't afford so that you can
Speaker:look good so you can be in the right neighborhood? Most people can
Speaker:do. They can have a lot. That deeper
Speaker:simplification of their. With their lives. And what that does is it
Speaker:opens up space because the more stuff, the more
Speaker:complex, the more time and energy and money is required to keep it going.
Speaker:And you're spinning plates and you never. It's exhausting.
Speaker:I mean, I. Holy. I've done this for years. And it's like, wait,
Speaker:my theme in 2025 is simplicity. How
Speaker:many. What can I do to simplify my life? Who needs four
Speaker:Vitamixes? Apparently, I was like, this is out
Speaker:of control. Why do I have four? I actually might even have five, now
Speaker:that I think about it. And I have a bullet. Like, what, What? I'm, um,
Speaker:one guy. I don't even have a dog yet. Like, but
Speaker:I had all these Vitamixes. This is crazy. But
Speaker:we do this stuff, and we all have versions of that in some
Speaker:form. And, you know, unless you're the freaking Dalai Lama, you're
Speaker:probably a little bit more complex than you should be. And that's. That.
Speaker:That's benefiting you. Like, it's costing you.
Speaker:So what. What. What's the advice? Simplify your
Speaker:life. First off, you got to figure out what is true about
Speaker:your life. What are you spending money on? What's real? How much of
Speaker:your life is being spent paying for crap you made, decisions you
Speaker:made 10 years ago that you're still dragging along? How quickly can you
Speaker:Go attack that, man. I don't have any money. You know what? You could
Speaker:probably go Uber one day a week and kill all that debt in a
Speaker:year or two, but you don't want to do it because you go. You want to go watch football every weekend
Speaker:and drink beer and hang out and do the fun stuff, man, you already made
Speaker:price. You already made choices for those things that you're
Speaker:carrying along in your past. Deal with it.
Speaker:Be an adult. You gotta get the. Get this shirt, man. I'm gonna adult
Speaker:for the next two years. I'm adulting. It sucks, but I'm gonna do it anyway.
Speaker:And then you have this freedom. So it's making that choice. Is
Speaker:it your life or are you a victim? Are you going to take responsibility
Speaker:or are you going to be a martyr to some other crap that you're going to buy into
Speaker:that somebody tells you it's okay? It's okay. You're. You're a
Speaker:victim. No, you're not. You're just being a child.
Speaker:So let's grow up and let's take, like, let's take control. That's where
Speaker:all the power and joy of life is, man.
Speaker:>> Anthony Weaver: Okay, see, I could sit here in. In
Speaker:this realm of the mentality piece, but
Speaker:obviously you're. You're more than just the
Speaker:thinker in the process.
Speaker:We also got to talk about the doing. Um, and that comes
Speaker:in from the real estate side of the house, which is, I
Speaker:would say more likely your passion at this point or just kind of like
Speaker:a. A byproduct of all your passions or
Speaker:that kind of got you out of your. Your rut.
Speaker:>> Damion Lupo: The. The real estate's been interesting because I did real
Speaker:estate, and that was more of a money thing. What, What I know that's
Speaker:true is, is real estate matters for humans. It's.
Speaker:It's not like watches are cool, but do they matter for
Speaker:humans? No, they don't really matter that much. Like, I think
Speaker:watches are kind of cool, but, you know, if I had no watches and I never
Speaker:saw another watch, it would not change my life. Real
Speaker:estate matters. And, like, especially with housing.
Speaker:So the reason that I'm excited about real estate is because
Speaker:it. It is a part of the thing that I'm pouring
Speaker:myself into. And then hundreds of people have poured their self, their
Speaker:time, their money, and their. And their energy into.
Speaker:And it's. It's about creating more real estate, more of the
Speaker:property for people to live in. Like, it's a pretty.
Speaker:It's like that and food. I mean, food and shelter.
Speaker:Like, these are the two core things. And so if you're, if you're involved in
Speaker:those things, there's, There's. That's pretty meaningful. Unless you're doing a
Speaker:bunch of GMO crap and killing people with Monsanto. Like,
Speaker:if you're part of Monsanto, man, I don't have any respect. Like, sorry,
Speaker:but I don't, uh, actually not sorry, but there's. And,
Speaker:you know, if you're doing. If you're building whorehouses in Amsterdam,
Speaker:I'm probably not very impressed with your real estate focus, but
Speaker:they're like, for what we're doing, I think it's very meaningful for, For.
Speaker:For benefiting society. So it's. There is
Speaker:passion about it, but it's actually hard. So a lot of days
Speaker:there's not passion, but there's an intense focus on
Speaker:the purpose of doing this thing that's going to change society for the
Speaker:better. And that's. That's what we're doing. I mean, you know,
Speaker:when you. When you have 10 million missing houses,
Speaker:at least, probably more like 15 million in the United
Speaker:States, and you get to be a part of something, I mean, we're doing
Speaker:something that's fixing that problem with frame tag, like that,
Speaker:that's really meaningful. So there, you know, even
Speaker:if I'm not being paid, I'm still obsessed. I'm like, oh, do we get
Speaker:paid this month? I don't know. It's like when you get to the
Speaker:point of finding that thing where the money. You just. You
Speaker:stop thinking. You're so full of. Focus on
Speaker:something else. And you know somebody's going to say, well, must be easy for
Speaker:you to say. No, it's not easy for me to say.
Speaker:It's something I say every day. I've been saying it for a long time when
Speaker:I had no money and I was literally living out of my car. Like,
Speaker:there's. It's. It's a choice you make. And when you
Speaker:start saying that stuff with energy, not the mantra
Speaker:where you say, I'm, I'm a money machine. I'm a money
Speaker:machine. I'm like this crap that people tell you to say in the morning. Yeah,
Speaker:okay, so lie to yourself for five minutes straight and see what happens.
Speaker:You got it. You got to have some energy behind it. Like, why. Why
Speaker:are you a money machine? Are you actually a creation machine?
Speaker:Are you an impact machine? Money is a side effect. Stop going
Speaker:after the side effect. It's lunacy. It's not the right move.
Speaker:The right move is, I am a creation
Speaker:machine. I am the person that's going impact and lift
Speaker:up other people and here, like, that's who you believe
Speaker:you are. Everybody's gonna get the hell out of the way or they're gonna get on
Speaker:your train because it's a different energy.
Speaker:>> Anthony Weaver: Yeah, I like that.
Speaker:Um, when it comes to real estate
Speaker:and somebody's just getting into it, a lot of times you hear
Speaker:about a lot of the gurus say like, oh, yeah, you can just start money
Speaker:with no money. Like, you can get into real estate with no money.
Speaker:Um, what are your thoughts on that one?
Speaker:>> Damion Lupo: I did, I mean, I, it was, it was Chase Banks money. When I,
Speaker:I went, I went and bought that house and I, I took
Speaker:a cash advance on my credit card. Hard wasn't my m. I mean, it was
Speaker:sort of like future Damien's money. I had to go get it somehow.
Speaker:And, and so you. There's. Yes. Are, uh, the tools and
Speaker:the tactics there. Can you do it? Yes. Is, is it crazy
Speaker:from most people's perspective to go do zero down? Yeah.
Speaker:And does it work? Yeah, if you do. And
Speaker:so like, that's, that's the hack. People are like, what should I
Speaker:do? I'm like, I have no freaking idea. But whatever you do, go
Speaker:do it. Don't just like, start it, but do it all the
Speaker:way through. And, and, and you know, think about it
Speaker:with other people that have insight that,
Speaker:you know, what do people do in real estate? Get around to people that have actually
Speaker:already done it, that are still doing it better.
Speaker:But absolutely, people that have done it. Not
Speaker:just, uh, you don't want somebody that did it 40 damn years ago.
Speaker:You also don't want somebody that did it one time or they're telling
Speaker:you they're going to do it. Like, you got to find people that have, that
Speaker:actually have that deep experience. That's the hack.
Speaker:And then you go, well, which, which real estate should I do? Should I do
Speaker:short term rentals? Should I do commercial? I have no idea. It
Speaker:depends on where you are. It depends what you're trying to do.
Speaker:And when you think about if you
Speaker:could figure out a way to have a deep meaning
Speaker:behind, like, if you're doing commercial and you're like, here's why I'm doing commercial.
Speaker:If you're just like, I'm going to make a million dollars a year or I'm
Speaker:going to flip apartments or whatever you're doing, man, if you're just trying
Speaker:to take money, it's never going to work. And that's
Speaker:what most people are doing. They're trying to take money. How do I use real
Speaker:estate to take money? No, man. The universe
Speaker:will feed you. M. And, I mean, you'll get fat if you're. If you're
Speaker:producing enough. Of course, you'd be running so fast, you probably burn it
Speaker:off. But I mean, that. That's. That's just the truth.
Speaker:You got ask yourself, why am I doing this? There's
Speaker:lots of reasons to do real estate. There's lots of good reasons that are
Speaker:deeply meaningful and fulfilling, that will drive you when it's
Speaker:hard. But if it's just the money, you should quit.
Speaker:100. You should quit. It's got to be more than just the
Speaker:money. That's, you know, uh, it's, uh, about the wallet. It. It's
Speaker:not about the money. Get that out of your damn head. People
Speaker:like you, you got to let the money be the side effect. Go figure
Speaker:out why you're doing real estate. There is a. There are a million ways to make
Speaker:money in real estate, and if one doesn't work,
Speaker:go do something else. Like, people get obsessed. Oh, uh, it's
Speaker:got to. It's got to work. It's got to be. This has to. I. I'm going
Speaker:to force this thing. I'm like, stop forcing things.
Speaker:That's like yelling at. At a. At a plant. It's not
Speaker:growing fast enough. The universe, God has a plan.
Speaker:There's called seasons, people. It's not like you can yell at
Speaker:the seed and it'll grow faster, man. You got to nurture that thing. You got
Speaker:to wait for it. It has its own schedule. Stop trying
Speaker:to. I've tried to force things. It's called flipping. I tried to flip.
Speaker:I had five out of five foreclosures. I am the world's worst
Speaker:flipper. Not. There are people that make money doing flipping, but
Speaker:that was me trying to force. Instead of nurturing, instead of
Speaker:building, instead of. Instead of finding ways to
Speaker:add more value over a period of time. But you know
Speaker:why we don't do that? Because we're freaking impatient. I want
Speaker:it now. Okay. Got it. That's like
Speaker:people saying, I want to be.
Speaker:I want to have a six pack. I'm like, you got a keg? It's going to take you
Speaker:more than a week. You got to do that gym for the next two damn
Speaker:years. I know this personally because I was looking at myself, and I was
Speaker:like, ah, dude, you are fat. Like, you are. Uh, this
Speaker:is embarrassing. What is going on here? I'm like, well, you know, I like to Hang out. I like to
Speaker:have my beers. And. And now that stopped. That's. That
Speaker:stopped. My obsession was, I'm going to the gym
Speaker:over and over and over again. And I got a coach and I'm
Speaker:eating different and I'm drinking that water. It's not. It's
Speaker:different than wine. But I'll tell you what, there's no calories, and I sleep
Speaker:better. And it's like doing that stuff, doing
Speaker:the work. But, you know, it. There's a great book, a
Speaker:bunch of books by Larry Wingate. One of them is shut up. Stop
Speaker:whining. Get a life. The other one is it your life is your own
Speaker:damn fault. It's true. Your life is your own damn
Speaker:fault. Nobody else is. Stop blaming somebody. Go do the work.
Speaker:>> Anthony Weaver: I like that. Um, I like that because before and during the
Speaker:recording, we were just talking about, um, having as
Speaker:much guac as you can when, uh, you go to Chipotle.
Speaker:>> Damion Lupo: Yeah.
Speaker:>> Anthony Weaver: It is like, you could have it. Yeah, sure. But
Speaker:do you want to pee green?
Speaker:>> Damion Lupo: Like it. It. Also, it.
Speaker:I mean, there's, There are consequences if you have, like, if you have too much
Speaker:of a good thing. It's, it's, you know, like, there
Speaker:are things that. I mean, I don't care what you're talking about. You'd be talking about sex,
Speaker:man. There's. There is a point where there's too much sex. You're like, I. We got to
Speaker:do a time out here for a while. It's the same thing with anything you're doing,
Speaker:consuming. There. There is a. There's too much of it, and
Speaker:you do something and you don't sleep. That's too much of it. It could
Speaker:be the world's best thing, but you got to sleep. There are natural
Speaker:seasons and, and, and rhythms that if you embrace,
Speaker:they'll serve you. If you fight them, they'll break you.
Speaker:And sometimes you don't know what those are. This is where the, the
Speaker:mentor or people that will tell you the truth come into play.
Speaker:Man, you. You're sleeping. Like, I've had this crazy sleep
Speaker:rhythm. I don't know why. Sometimes I wake up at 1:00, I'm like, ready to
Speaker:go. Yeah, yeah. But if you went to sleep at 10, three hours
Speaker:is not going to work. It's not healthy. So having
Speaker:somebody say, well, maybe that's not the best plan. Maybe
Speaker:you should just lay there and at least be still.
Speaker:Whatever it is, having people around you that'll tell you the
Speaker:truth, huge hack for life, man. You got to have Those people that
Speaker:will tell you the truth even if it hurts, and then you're. You respect
Speaker:them enough to say, okay, uh, I hear you, and then
Speaker:shut your damn mouth and go do something about it.
Speaker:>> Anthony Weaver: Yeah, I am a big fan of Herkle Derkel.
Speaker:Um, just sit there when you're supposed to be getting out of bed.
Speaker:Um, fun times.
Speaker:So, you know, I want to go back to, uh, because you
Speaker:mentioned frame tech. You know why
Speaker:frame tech is such a big passion project
Speaker:for you?
Speaker:>> Damion Lupo: Frame tech is a solution. And, and I get to be a part
Speaker:of the solution and pour myself and take decades of.
Speaker:Of all the experiences launching 70 plus
Speaker:companies, all the, all the pain and failures and everything else.
Speaker:It's taking all that. That's just me. And then there's all these other people that are
Speaker:like, incredible that I get to work with.
Speaker:Why is it passion? Why is there so much purpose
Speaker:there? It's something that's big enough to
Speaker:where if I died in the middle of it, I
Speaker:was fulfilled by a purpose. It wasn't just
Speaker:a fun thing. Uh, most days are really hard and
Speaker:it's like jumping into an ice bath and then just sitting there. You're like,
Speaker:this freaking sucks. But I do it anyway
Speaker:and do it every day anyway. The
Speaker:idea that people are struggling, a lot of it has to do with their
Speaker:food and their housing. It's like they can't.
Speaker:Well, why is that? Well, with the housing, it's because
Speaker:there's not enough housing. And it's because we're not producing
Speaker:enough. And we. Well, partly is a lot of bad regulations, but
Speaker:it's also. It's just it. There's no, there's no
Speaker:real innovation that's happened. Not really in, in main,
Speaker:in housing, it's basically you're building the house the same way you've been building it for
Speaker:70 years with a nail gun. That's when it got invented.
Speaker:1954. The. What we've
Speaker:done is we've looked at things and the innovators have said
Speaker:there's a different way to do this. Let's do this where we have. We can
Speaker:build the framing for a house four times faster.
Speaker:Let's do it 10 times better. Let's do it with 99
Speaker:less waste. So instead of a dumpster full of wood, we have
Speaker:a bag full of sawdust and let's
Speaker:do it for the same price. That is a
Speaker:fundamental change. And what we're doing is we're bringing a lot more
Speaker:housing to the market. And when you bring a lot more housing
Speaker:and you have better quality and you do it that much faster, guess
Speaker:what happens? The prices drop. So we're,
Speaker:we're, everybody's winning here except for the legacy. I don't give a
Speaker:crap about the legacy. It's like all the junk that's being found out in
Speaker:Washington D.C. i don't care about USAID, that's, that's
Speaker:wasting $40 billion a year and all these people that are
Speaker:corrupt. I care about that legacy being taken out of the
Speaker:knees. Same thing with, with construction. How do we take
Speaker:out those old thinkings and remove them? Put in
Speaker:place new thinking that produces the solution. That's what frame
Speaker:tech is.
Speaker:>> Anthony Weaver: I um, like that because especially with the recent
Speaker:like wildfires in California.
Speaker:I know there's so many other ones that are happening, but that's been the one
Speaker:that's been circulating the most. You gotta love
Speaker:media, right?
Speaker:So what um, are your
Speaker:thoughts on actually building out
Speaker:ah, con, like more of a concrete structure
Speaker:instead of the wooden matchstick houses as some people
Speaker:actually call them.
Speaker:>> Damion Lupo: A lot of places in the world, that's what they primarily do. And a lot of it has
Speaker:to do with places like say Southeast Asia. A lot of concrete
Speaker:because you have, we have wind and rain and, and it's just
Speaker:a sure. Concrete is very
Speaker:polluting. Um, that's one of the problems with it. When you're,
Speaker:when you're doing concrete, there's a ton of energy required and energy
Speaker:comes from somewhere. Right now it's a lot of oil and coal and no
Speaker:matter what you do, you're going to burn energy. Energy is, is not
Speaker:necessarily the best thing for the environment in terms of how we consume
Speaker:it. So concrete is a problem. Just the, the
Speaker:way to get concrete, the way to use it and it's, it's
Speaker:not necessarily renewable. Trees are renewable.
Speaker:92% of the housing is built and framed with,
Speaker:you know, the structure, the bones if you will, is,
Speaker:that's totally renewable. And most, uh, almost
Speaker:all housing that has boards, has
Speaker:frames, is, comes from forests that are
Speaker:forests grown to provide the wood. They're not old
Speaker:growth, they're not the redwoods. So it is incredibly
Speaker:sustainable. And that's, that's one of the things, that's why it's being
Speaker:used and that's why we use it. And instead of wasting
Speaker:30% of the trees, we're using 99
Speaker:of them. So this is way better than any type
Speaker:of concrete. Now
Speaker:the question about the tinderbox and, and fires, that's always
Speaker:going to be a thing. And the question is, you Got to
Speaker:have some better, smarter policies. You know, things like do we just let
Speaker:everything sit on the, on the forest floor and let it turn into a
Speaker:potential disaster or do we thin it out? Do we burn
Speaker:things? There are smarter ways. But then you get politicians who
Speaker:think they're freaking God and they do dumb things and
Speaker:they go, oh, we're going to protect the forest. And then you burn down the entire
Speaker:civilization. What the hell? So, I mean,
Speaker:there's, it's a bigger conversation, but
Speaker:ultimately what we're doing is we're producing something that, that
Speaker:serves the people and the environment.
Speaker:And you know, it's, it's just hard if Gavin Newsom's
Speaker:involved.
Speaker:>> Anthony Weaver: Yeah,
Speaker:so many ways to go about that one. Uh, because
Speaker:I was thinking about that recently and I
Speaker:was like, why can't people just get rid of the, the trees around their
Speaker:house houses? And it was like, well, they. Society not
Speaker:letting us do it. The laws are holding us against.
Speaker:From what we need to do for housing. Um,
Speaker:yeah, just. I'm sorry, just. That was just
Speaker:one of the ones that were irritating for me.
Speaker:>> Damion Lupo: Um, there's a, there's a lot of stuff that doesn't make sense, and
Speaker:usually it doesn't make sense because you don't have people that are thoughtful or
Speaker:intelligent that are in the decision matrix with, with
Speaker:governments and regulations and things and making decision
Speaker:to, you know, to save a, uh, smelt or whatever this
Speaker:fish was and not having water available to put out a fire.
Speaker:Like you get people making those type of decisions, which
Speaker:is why it's, it's better to have people making decisions at a
Speaker:localized level instead of having an iron fist from,
Speaker:from a state capital or something and saying it's only going to be this
Speaker:way. Most people know, like, I, I trust
Speaker:you to know better about what matters to you than
Speaker:I know. But we get a lot of people that think that they're so
Speaker:smart that they should be able to inflict their will on everybody.
Speaker:And I just fundamentally disagree with that. So, so if you
Speaker:let, if you let natural most things, there are
Speaker:some things, like I remember, uh, you know, years ago,
Speaker:there was a lot of companies that were polluting the crap out of the waterways
Speaker:like the Hudson. And Robert Kennedy went in and he fought and he beat
Speaker:him back and he cleaned it up. Well, if you have pure, pure
Speaker:capitalism, companies can go do that. Well, at some point
Speaker:some government has to go do some things, but
Speaker:it shouldn't be doing all the crap it's doing. It's doing too many
Speaker:things at this point. And, and you see some of the, the
Speaker:results. So when, with frame tech, frame tech is not the
Speaker:government saying, we've got a solution. Frame tech is doing
Speaker:something and, and, and please, and asking the government get the hell out of the
Speaker:way. And so that's, that's the balance.
Speaker:Most of the time when you get government out of the way, you're going to have
Speaker:innovators that will create new things. And, and that's what you're seeing
Speaker:with, with frame tech. It's, it's creating something and the go,
Speaker:somebody in the government's going to take credit for it, probably the governor.
Speaker:Arizona should be like, oh yeah, I did this. It's like, I
Speaker:think I, I, I want to say, I forget if it
Speaker:was, I don't know if it was one of the presidents, Obama or,
Speaker:or Kamala or somebody was, was like, I, I'm
Speaker:responsible for this. You know, it's somebody, uh, that like, they
Speaker:created all the jobs. I'm like, you didn't create the jobs. What the hell?
Speaker:You, you destroy jobs. And, and like the
Speaker:housing. Nobody, nobody in government's going to create housing. It's going to
Speaker:be people like us that are out there building it. Their job is
Speaker:to get out of the way. Yeah.
Speaker:>> Anthony Weaver: And then they could take the credit once they get out the way.
Speaker:>> Damion Lupo: Yeah, they'll take the credit anyway, but at least they got it out of the way. We get it
Speaker:done.
Speaker:>> Anthony Weaver: So what other challenges are you having when you're trying to do this
Speaker:particular solution?
Speaker:>> Damion Lupo: I, uh, mean, the, the challenge is that you want to do it faster because you know
Speaker:how big the demand is. And that's the, the challenge
Speaker:is it's very, very complicated to build. I mean, you have a
Speaker:hundred plus thousand square feet and you have robots that have
Speaker:advanced AI and you're doing all these things. Our, our facility here in
Speaker:Central Arizona is the most technologically advanced facility of its
Speaker:kind in the world. It, that isn't easy,
Speaker:man. You want to go flip a house, that's easy. Building a
Speaker:manufacturing plant, not so easy. And, and so
Speaker:I like, I have a lot more respect for Elon Musk talking about how hard it
Speaker:was and is to build cyber trucks. And I'm going, ah,
Speaker:uh, yeah, I can start to appreciate that. So the
Speaker:challenge is these, it's just, it's
Speaker:complicated and you have, you can have the best people in the world. You still
Speaker:have bugs. It's like software. We always get these updates on our software.
Speaker:Oh, fix it. I'm like, I thought you fixed it in version
Speaker:84,000. They're like, oh, no, we got new problems. Like, this
Speaker:is never fixed. And. But it's. It's the same
Speaker:thing. It's. The challenge is. There's always challenges. And
Speaker:you're never going to. People go, I just want to have passive
Speaker:income. I m like, so you just want money to. To come in
Speaker:and it shows up no matter what? I'm like, all right. So if
Speaker:you do that, if you say, I got my money and it's. And so. And so is going
Speaker:to give me a return, I never have to think about it. Watch what
Speaker:happens. It's called the law of entropy. If you don't put energy into something,
Speaker:it dies. Go. Go tell your partner. If you're married,
Speaker:go tell your partner, hey, I'd like to have passive sex the rest of the next
Speaker:20 years. Guess how long that marriage is going to last. They're
Speaker:leave. They're like, you're lame. This sucks. This is
Speaker:terrible. Like, you can't just be passive. You got to be engaged.
Speaker:And same thing with your money. Um, that's a
Speaker:huge mistake. A lot of people do because they're so tired from their work.
Speaker:Uh, they're like, I don't have more time to give to my money
Speaker:to create investments. I just want to hand my money over.
Speaker:Guess what? People are waiting for you to do that, and they're going to steal from you. That's
Speaker:what happens. Unfortunately, all the time, whether
Speaker:it's Wall street or individual charlatans, people
Speaker:are doing that. That. But it's a lot harder for that to
Speaker:happen if you're actively involved, asking questions, hiring
Speaker:mentors, being a part of teams. So I.
Speaker:That's. That's a huge lesson for people because you hear it all the time anymore. I just
Speaker:want to have money showing up in my mailbox. Mim
Speaker:Mailbox. Oh, my God. And it's.
Speaker:Yeah, that can last. But you know how many Ponzi schemes
Speaker:rely on that? All of them.
Speaker:>> Anthony Weaver: Y.
Speaker:And so this brings us to the. The third
Speaker:segment of the show, which is the features. Um,
Speaker:so looking ahead when it comes to the
Speaker:construction space, what do you think is the
Speaker:next big disruption in
Speaker:construction that people aren't really paying attention to
Speaker:yet?
Speaker:>> Damion Lupo: The big thing that's coming in construction.
Speaker:What we're doing at Frametech is truly going to change the entire market. M.
Speaker:Um, there's stuff. What's really
Speaker:cool is there's lots of people that are tinkering around the edges. 3D
Speaker:printing is the thing. Uh, all of these things
Speaker:are useful. So I Look at, I look at all these different companies and these
Speaker:innovators, and I go, awesome, awesome, awesome. People say, what about this?
Speaker:Is this going to impact frame tech? I'm like, it's going to
Speaker:impact society because we're helping. It's a blue ocean. There's
Speaker:so much demand, there's so much, such a big problem. We need all
Speaker:the people solving it that we can get. So what's the
Speaker:thing, you know, the thing that's going to, that's going to blow us up is
Speaker:the thing that nobody's thinking about and it's going to come out of left field and we're going to
Speaker:say, oh, it's going to be blue energy from aliens.
Speaker:It's going to be something that, it's going to be some material science
Speaker:where we go, oh, we can, we can
Speaker:replicate this thing out of thin air. We can print
Speaker:it, we can take air molecules and turn it into wood.
Speaker:Like the, the alchemy that Leonardo da Vinci talked about
Speaker:in his machines. Like, something like that
Speaker:could very well happen. You know, plasma energy,
Speaker:like fusion, there's. Because ultimately, I
Speaker:mean, Trump, whether you love them or hate them, it doesn't matter. It's the energy
Speaker:thing is the core of our society. And if, if you can solve
Speaker:energy, everything else, everything is based on the
Speaker:energy from your food to your housing. And so
Speaker:what's the thing that disrupts or does something
Speaker:to real estate, to housing? It's probably
Speaker:energy, quite frankly, probably in wood or concrete. It's, it's
Speaker:something that makes the energy basically free
Speaker:and harnessing the sun, but not with our
Speaker:current, current technology harnessing the, the
Speaker:atom or, or plasma. Like, there's going to be something
Speaker:that happens probably not too far in the future
Speaker:because we've got a confluence of
Speaker:computing power and AI. You've got
Speaker:AI that's now becoming aware and thinking and solving
Speaker:problems. So we're over there with all these minds and the
Speaker:network effect of the Internet, with all these brilliant
Speaker:people that are thinking and thinking together and leveraging off each
Speaker:other. Well, crap, now you got 100 billion AIs
Speaker:that are all thinking together and they're doing it faster with more complete
Speaker:information than the people. How fast do you think they're going to be
Speaker:and how long is it going to take for them to solve some of these problems from medicine,
Speaker:medicine and, and health to housing. You watch, it's
Speaker:gonna be faster than you think and it's gonna blow us away and it's gonna freak most
Speaker:people out.
Speaker:>> Anthony Weaver: Yeah, I, uh, I, um, I know we're gonna jump out the rods
Speaker:on this one because for the future for me, I'm
Speaker:actually looking forward to AI
Speaker:handling all my blood work and then providing me
Speaker:with an actual thing based on my
Speaker:DNA. It's saying like, hey, these are the right medicines for you, these are
Speaker:the right concoctions, and these are right food for you to
Speaker:have. Um, because I went to a nutritionist recently
Speaker:and I was like, hey, what should I
Speaker:eat? And they was like, oh, you should have these
Speaker:basic food groups. And they're going to look at the Del Monte,
Speaker:which is actually under Monsanto, you know the
Speaker:thing. And I was like, really? I'm already
Speaker:doing most of these things and I don't eat Del
Speaker:Monte. Is there anything else? And I was like, you guys have
Speaker:my blood work. Y'all didn't compare. And they was like,
Speaker:no. I was like, well then I want my deposit back back, because
Speaker:this is useless. They gave me, they wrote me a check back. I
Speaker:was like, thanks. But you know, because it was pointless information.
Speaker:I was there for like five minutes and it didn't make sense. So
Speaker:like, I'm waiting for that to happen.
Speaker:What is it that you're waiting for in the future?
Speaker:>> Damion Lupo: So I'm, I'm, I, I wait for nothing. And people that are around
Speaker:me, well, I mean it's, it's, people are like, you move at the speed of light. If
Speaker:something comes out, I'm the, I'm the first, I'm an early adopter. I,
Speaker:I, I go, if it's new, I have more microphones
Speaker:than, than people even know exist. And it's because I try
Speaker:everything. And it's the same thing with, with medical
Speaker:stuff. So that's a great space because there's so much innovation. If
Speaker:there's a test, like I'm out there doing these crazy full body,
Speaker:full body MRIs that do a scan and you see
Speaker:things years, years into the future. If you're going to have cancer in five
Speaker:years, this will tell you five years early. Like it's stuff like that. There's,
Speaker:there's a test called a gallery test and it screens
Speaker:for like 60 plus different markers for different types of
Speaker:cancers. I do that every year, year. I'm 47.
Speaker:Is a normal quasi 47 year old gonna do this?
Speaker:No. But am I? Yes, because I want to know what's going on under
Speaker:the hood and I can't tell. And this will give you information
Speaker:and it'll save your life. It'll also give you feedback, your
Speaker:blood telling you what to eat. Is smart. Like
Speaker:all these tests and there's levels, which shows you. Your.
Speaker:Your glucose levels. Um, Cali Means and
Speaker:Casey Means are part of that project. You know the guys that wrote the
Speaker:book, the. That was talked about during the election, they're talking about
Speaker:the destruction of our food and the corruption and everything else.
Speaker:Uh, what. What everybody should be doing is investing
Speaker:pre. Proactively, like you're talking about with your
Speaker:blood work and. And. And not listening to some
Speaker:nutritionist or some meathead that's telling you the same thing they
Speaker:tell everybody else because they did a weekend seminar or they're
Speaker:certified in. In coaching on
Speaker:food. Give me a break. You know what? You know what the trick is? For food,
Speaker:it's really fairly simple for most people. Eat real
Speaker:stuff with one food group. I mean,
Speaker:that. That'll solve most of the problems for most of
Speaker:society. Stop eating crap out of packages. Like, that'll
Speaker:change your life. And it's. But people, they're like, no, man, it tastes
Speaker:good.
Speaker:>> Anthony Weaver: Uh, um.
Speaker:So with that being said, is there anything left that you want
Speaker:to leave the audience with before we dive into the final
Speaker:four? Yeah.
Speaker:>> Damion Lupo: I mean, big picture, you guys, is fail
Speaker:faster, Meaning go out there and do the thing that you're scared of.
Speaker:If there's something you're scared of, it's probably the exact thing you should be doing right now.
Speaker:And this could be money. This could be your relationship.
Speaker:It could be. It, uh, could be your food. It could be making a choice to
Speaker:stop doing something. Like, when I stopped drinking, like, that was the thing that. That
Speaker:was the big domino. And I was afraid if I. If I do that,
Speaker:nobody will want to hang out, I won't be fun, and I'll never go
Speaker:on a date again. Ah. Uh, like, this is a terrible plan. This is
Speaker:going to be a m. I'll never have sex again. I better drink a
Speaker:lot. Like, it was like, this is all the thinking that goes
Speaker:on. And. And so what is that thing? And then go freaking
Speaker:kill that thing and. And launch that domino. If you haven't read
Speaker:Gary Keller's book, the One thing, go read the one thing and.
Speaker:And. And embrace the learnings that happen
Speaker:from those things that hurt the mistakes that you make. And go,
Speaker:oh, wow. It's not winning and learning. It's winning and. Sorry. It's
Speaker:not winning and losing. It's winning and learning. So if you're like, well,
Speaker:that might not work. Perfect. You'll learn something. So go do
Speaker:that. Do it faster. Do it sooner.
Speaker:>> Anthony Weaver: Got it. Awesome. So you ready
Speaker:for the final four.
Speaker:>> Damion Lupo: Yeah, let's do. Let's do it. Is Kentucky involved? I'm just checking.
Speaker:>> Anthony Weaver: I mean, if you include it.
Speaker:Maybe not the Colonel, but.
Speaker:>> Damion Lupo: All right.
Speaker:>> Anthony Weaver: All right. Uh, number one, what
Speaker:does wealth mean to you?
Speaker:>> Damion Lupo: It means I own my time. I mean, ultimately, I. I
Speaker:own my time to do what I want, where I want, with whoever. Whoever I want, for
Speaker:as long as I want. And. And it's. I'm, uh,
Speaker:not forced in anything. My. My primary. My.
Speaker:My primary value is freedom. And it's. And it
Speaker:starts with freedom of my time so that I can go work on things that
Speaker:matter, so I can connect with people that matter. And. And my. So
Speaker:my life matters.
Speaker:>> Anthony Weaver: Nice.
Speaker:Number two, what was your worst money
Speaker:mistake?
Speaker:>> Damion Lupo: Holy crap. I literally have written books about this,
Speaker:so my worst money mistake.
Speaker:Uh, yeesh. You know, I. I
Speaker:spent time and money. It's. It's interesting because I've lost millions
Speaker:and tens of millions on all sorts of different things. And I've, you know,
Speaker:I'm the world's worst stock trader and flipper and all this stuff. But
Speaker:the. The biggest money mistake I made was. Was wasting money on
Speaker:college for somebody else. Like going to college and
Speaker:pursuing something to make somebody else happy. Mom, dad,
Speaker:people around me. Spending money. Biggest money
Speaker:mistake is spending money to make somebody else happy. Instead
Speaker:of investing in yourself and making yourself
Speaker:happy. If you're a happy person, other people are going to be
Speaker:happy. If you're just. Every time I give money to people,
Speaker:I'm like, whether it's a college or a family member, I'm like, man,
Speaker:that didn't make me happy. It just made me miserable. And. And
Speaker:so that usually it's. It's trying to
Speaker:make somebody else, you know, somebody else's agenda.
Speaker:And ultimately, you should be spending money and investing in
Speaker:yourself, on yourself. And then watch what happens when
Speaker:you ripple that into other people, because you'll start to ooze, like, through
Speaker:osmosis. Other people are. They're like, man, you're so happy.
Speaker:Like, what's up? And it's like, that's really powerful. Not, hey,
Speaker:here's. Here's 50 bucks. I want to buy some happiness.
Speaker:>> Anthony Weaver: Number three. What. I mean, is there a
Speaker:book that inspired you on your journey or change your
Speaker:perspective?
Speaker:>> Damion Lupo: One of my favorite books, it's by a guy named George Leonard.
Speaker:It's called Mastery. This. There's another one called Mastery by Robert Green.
Speaker:I'm talking about the one by George Leonard. George and I are both Akidokis.
Speaker:He's. He died, but we Both
Speaker:similar martial art. This book is about the.
Speaker:The. It's. It's about the mastery of. Of
Speaker:martial arts, mastery of life. And it's. There's a piece in there
Speaker:about plateauing, and it applies to everybody. Whether you're
Speaker:on at a dojo getting your butt whooped, or whether
Speaker:you're in life getting your butt whooped. You know, there's. There's this
Speaker:process we go through where when you're. When you're
Speaker:growing, when you're studying, when you're doing the work, we often end
Speaker:up up in a period of time doing something
Speaker:where it's the same thing. It feels like the same thing over and over.
Speaker:And we're like, man, I don't. I'm not making any progress. And
Speaker:it's called the plateau. And if you're willing to trust,
Speaker:if you're on the right path, if you're willing to trust that and keep doing the
Speaker:work, there's a moment where you pop to a different level.
Speaker:You're like, whoa, like, I didn't even do anything.
Speaker:Whether that's a martial art move or whether that's. That's something in
Speaker:life where you're like, man, I just made a whole bunch, like, a bunch of money just showed
Speaker:up. Like, the side effect. It's like magic. And that
Speaker:was because you. You stuck with the thing long enough. And
Speaker:it's like the universe said, are you really, really committed?
Speaker:And. And you just showed up and proved it over and over
Speaker:again that. That there's value in
Speaker:understanding that and living it and. And then. And trusting it
Speaker:in a deep way. So I've read the book multiple times. I think that
Speaker:that's a book every single human being should read.
Speaker:>> Anthony Weaver: Awesome. Yeah, I'll definitely have to read that one
Speaker:myself.
Speaker:All right, number four, what
Speaker:would mean. Say this
Speaker:again, number four,
Speaker:what is your favorite dish to make?
Speaker:>> Damion Lupo: My favorite dish to make. So we were talking
Speaker:about, you know, this whole guacamole thing at
Speaker:Chipotle, and the reason Chipotle is the biggest
Speaker:producer of or consumer of avocados is because
Speaker:I have a. Like, an avocado fetish. And so I'll just go
Speaker:out there and, like, consume avocados. I pretty
Speaker:much will ask for avocados on. I'm. I mean, I've had it on
Speaker:everything. I've. I think I've had it on cereal, and I don't
Speaker:even eat cereal anymore, really. But it's like.
Speaker:It's the. The dish, and I. And I cook,
Speaker:and I like doing a lot of different things. But there's something about
Speaker:avocados. They're just. I, uh, mean, I make avocado
Speaker:pudding. I make avocado, you know, like, it's
Speaker:unbelievable. You take avocados, put some cacao in there. You want to talk
Speaker:about primal, epic food that'll make your body sing
Speaker:with energy and protein and everything. Cacao,
Speaker:avocado, a little bit of salt, some dates mashed
Speaker:in. Like, you get this pudding and you're like, this is a perfect food you can
Speaker:eat. You can live off of freaking avocado pudding your whole life. And it's
Speaker:amazing. So, you know, if you haven't tried it, definitely
Speaker:worth trying.
Speaker:>> Anthony Weaver: All right, I'll look for the recipe.
Speaker:Cool. So that one.
Speaker:>> Damion Lupo: Um.
Speaker:>> Anthony Weaver: All right. And the very last question of the
Speaker:show, which is where could people find out more about you?
Speaker:>> Damion Lupo: The best place to find out about me is. Is good to go to
Speaker:turnkey retirement.com. download that 10. It's a 10
Speaker:minute book. It's the 10 steps to 10 million
Speaker:in 10 years. And it's. You'll learn about me
Speaker:and my philosophy. It's very quick. And then it'll, it'll give you
Speaker:the. Some insights, I think, understanding that because this, this is
Speaker:not theory. This is what I did to create the millions, tens of millions,
Speaker:hundreds of millions of dollars in my own life and in businesses.
Speaker:So I'm, um, this is, this is not again, something
Speaker:that I studied in a book or at a weekend seminar. And
Speaker:it'll give you some principles that I've used to do this over
Speaker:and over. And so you want to get to know me,
Speaker:understand the work that I'm, I've done and I'm doing
Speaker:and, and use it, and then whatever you don't, like, throw it
Speaker:away. But that's, that's what I would suggest if you want to learn
Speaker:more, um, if you want to listen to me some more, go to
Speaker:Financial Underdogs and listen to the podcast. FU
Speaker:is where to Be.
Speaker:>> Anthony Weaver: Love it. Love it, man.
Speaker:So thank you again, Damon, for coming
Speaker:through, um, sharing your wisdom, uh,
Speaker:from your life experiences and actually
Speaker:really leaning into all of us
Speaker:and how we actually can be better
Speaker:ourselves. Just not from a financial standpoint, but
Speaker:also live in the purpose and in ourselves so that
Speaker:we can be a better person not just for ourselves, but for
Speaker:also society. And man, if there's any way
Speaker:that we can actually support you and your mission,
Speaker:um, is there like a portal that we can kind
Speaker:of go to or something like that?
Speaker:>> Damion Lupo: The best way to support me is share this conversation. I
Speaker:mean, what we've done here, I mean, that's the best. Best. The best
Speaker:thing that you can do is because people. It's
Speaker:amazing. When I lost all the money, I wrote this book,
Speaker:and people came to me and they said, man, I thought I was the only one that went through that.
Speaker:I didn't realize until I read your book. And so sharing this
Speaker:stuff, there's a lot of people that could use the nuggets and the things and.
Speaker:But they've not heard it. So the best thing that we can all do is
Speaker:share. Uh, it's like loving somebody. If you love
Speaker:somebody, you don't not have it. You've just
Speaker:expanded the pie. And when we share this type of information, we're
Speaker:expanding the pie, we're expanding the love, we're making everything better. Better.
Speaker:Awesome.
Speaker:>> Anthony Weaver: Uh, all right, well, thank you again,
Speaker:everybody. Please make sure you, uh, take time
Speaker:out to think about yourself, look at a reflection in
Speaker:the mirror, and really dig deep
Speaker:into yourself and your soul. And I wish you all the
Speaker:best in your journey. And as always,
Speaker:be safe. We out.
Speaker:>> Damion Lupo: Peace.
